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From Home to beauty - How mobile is reshaping the purchase journey.

Before we start, Let me ask you a simple question.

Suppose, you left your house and somehow you forget to take your mobile. How would you feel at that moment?

Maybe, Naked or Incomplete. Right?

Smartphone has become an integral part of our life. We are totally attached to it and keep it by our side day and night.

This little device by our side is transforming our lives whether we actively notice it or not. It's enabling a new way of doing and learning things.

It helps us to manage our life & health, find directions, connect with our friends and families and much more things which weren't possible before.

During the survey, Google found that participants on an average check their phones 150 times a day. It's like we are speed dating with our mobiles.

As the consumer behaviours are rapidly changing, we marketers and brands also need to change the way we do marketing. It's no longer spray and prays and hope that someone will come and buy from you. You have to be usef…

5 ways to use Context to find Hidden insights from your Data.

Data is Everywhere. We marketers, analysts, and businesses love to collect data as much as we could. As someone visits our website or our Competitor's website (no we don't want that!) to buy something we collect data about what products have been viewed? how many times customers come back before they make the purchase? where they came from, what products have been bought? Their color, size etc. And now with the rise of smartphones, we practically become the data Gods. We now live and sleep with Data :)

Which leads to a big problem for us also. Finding insights from this vast amount of Data. Now we do not only have to be more strategic but also clever when dealing with data. And one of the greatest friends in our data journey is 'Context'. Without it, we all will be lonely and miserable.

Context helps us to understand what is good, bad or ugly. When we apply context to our data, everything starts to make sense which wasn't obvious before. It helps us to focus on th…

The Definitive guide to Cohort analysis and Lifetime Value report in Google Analytics.

Let's admit it, whether you are a marketer, analyst or business owner, we all have huge obsessions with acquiring lots and lots of traffic to our website. And it's a totally a legitimate thing to do. But nothing in this world is free. So we spent enormous amounts of money on search and display ads, ads on TV, newspaper, radio etc.

While doing all this, most of us forget one very important thing. We forget to measure who our real customers are? Who is going to stick with us when time gets tough? We forget to understand what a real success looks like and how to measure it? We measure success based on conversion rate, cost of acquisition or even worse visits to our website. But all of these will only get us to the moon. But what we really want is to go beyond our own galaxy. Cohort analysis and Customer Lifetime Value analysis helps you to do that. It helps us to find the channels, medium or sources which bring customers that create value for your business in long-term. It helps…

The Ultimate guide to Remarketing with Google Analytics - Get started Now.

It is very heartbreaking to see lots of businesses invest so much of their money and efforts to bring customers to their website but only 2 or 4 out of 100 customers actually convert on their first visit if you really have a great day otherwise results are more depressing than that. And If you are a small business owner or a marketer working in a small company, it becomes more problematic. For that specific reason, in the past, I wrote an article - How companies can increase their sales even with a low budget. And in this post, I am going to explain how can you take it to the next level.

So, If you are excited to know how you can use Remarketing with Google Analytics to better target your customers and lower down your marketing cost and increase your sales, then keep reading the article.

Things covered in the post.

1. What is Remarketing and Why do you need it?

2. How Remarketing works in Google Adwords?

3. Benefits of using Google Analytics(GA) for Remarketing.

4. Different ways to remar…

SM - 8 Advanced techniques to measure the success of social media's organic and paid efforts.

Some of the biggest mistakes small and big businesses make when it comes to social media marketing and measurement is that they think if everyone is doing social media then I should also do it or thinks that it doesn't cost anything if we are not doing social media paid ads or worse measure their success based on number of Likes and Followers. Even some Social media Gurus, who call themselves the Gods of social media doesn't get it very well and don't understand what social media is all about? and how to measure its impact on the businesses?

If you are interested to learn how to get most out of your social media efforts and understand it's true value for your business and make strategic decisions, not based on gut feeling but with real supporting data, then this post is for you.

Things we are going to cover in this post -

A. What social media is all about?

B. Measurement strategies for organic efforts -

1. Four standard metrics to measure Social Network performance and ef…

Competitor analysis of Zara, H&M, and Topshop with Similarweb and Google Trends.

What is Competitive Intelligence?

Simple and Clearly put, Competitive Intelligence is the analysis of your competitors, vertical markets etc. to understand the changes in the market conditions. This means identifying risks and opportunities early enough to allow the company to adapts its strategy or in extreme case, change it.

In the Past, it was very hard and expansive to gather insights about your competitors but now you can get tons of insights about your competitors with few clicks on the web. Some of the best Paid and Free tools available in the market for doing Competitive intelligence on the web are Similarweb, Hitwise, Google Trends and Google Display Planner.

How to increase sales even with a low budget with Think With Google Tools ?

As the Historical cost of starting an online business has reduced significantly over the past couple of years and with the help of Complete e-commerce solution provider companies like Bigcommerce, Shopify, and Magento, it is easier than ever to start an online business and start selling to customers all over the world. But some of the biggest challenges that get in the way of the success of new business owner and marketers or people who are already running a business are very challenging and common like figuring out which products to sell online, so customers not only buy these products but also ready to pay premium prices for it. Finding the most relevant customers for their business and reach them more effectively with fewer resources?, How to increase sales and conversions to maximize their ROI?, How to measure the success of there marketing efforts? etc.